Western Australia’s biggest and only medical research institute dedicated to improving kids’ health and wellbeing has rebranded to The Kids Research Institute Australia.
The Kids – as it is now known - reflects the significance and breadth of research being undertaken to deliver even more impactful outcomes, faster.
Drawing on three decades of cutting-edge discoveries, preventative treatment and the quest for cures for the most baffling childhood diseases, The Kids’ purpose is to find solutions to improve the health and happiness of children and young people everywhere.
Executive Director, Professor Jonathan Carapetis, said The Kids would continue to build on the institute’s legacy not just in WA, but across the country and the world.
“From the discovery of the importance of folate during pregnancy to prevent neural tube defects in newborns and unlocking the key to slowing down the progress of childhood leukaemia, to leading the development of national guidelines to assess autism and providing crucial evidence to guide RSV immunisation programs, The Kids has been at the forefront of the most significant advances in child health,” Professor Carapetis said.
The new brand aligns with the launch of its 10-year strategy “Research Reimagined’ that sets out a comprehensive plan for even greater impact.
“This is not something we can or want to do alone, and working alongside community and partners is a key driver of our strategy,” he said.
“Over the next decade and beyond we will focus our research on solving priority problems facing kids’ health across the globe.
“This includes working on a vaccine for Streptococcus A, one of the deadliest pathogens on the planet, developing kids’ cancer treatments that are more effective and less toxic and bringing together international leaders in the field of neuro-disability to identify high-risk children in their first months of life to receive early, evidence-based support.
“Critically, we will continue to have an overarching commitment to address the inequity of the health and wellbeing of Aboriginal children and families, which remains devastatingly poor across Australia.”
To reflect this commitment, The Kids’ new branding encompasses an Indigenous theme of family, country and culture.
Created in consultation with Aboriginal staff, the design elements portray a story of strength, where healthy kids are influenced by strong healthy families and communities, and their Country. Patterns in the brand that reflect these themes include the desert, river, ocean and forest. Stars are used to illustrate that Country refers to all parts of Australia.
Professor Carapetis said the Institute’s rebrand placed kids at the forefront of everything it stood for. “For every member of staff, when we come to work, we think of the kids we are working to help”.
To read more about our rebrand, please click here.